Cannes Lions International Festival of Creativity 2023
The Cannes Lions Festival of Creativity 2023 highlighted how marketers, advertisers and creatives can come together to build meaningful customer experiences. The power of creativity was showcased in four key themes:
Go for growth
Embrace AI
Cultivate trust and collaboration
Reimagine and expand experiences
AI is taking the world by storm and we dove into the fanfare at Cannes Lions by hosting AI generated headshots. Participants had their photographs taken and each unique face inspired the AI program to select certain artistic styles for their PortrAIt.
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This year, in addition to having an on site experience, we extended our presence into the virtual world. Working with metaverse company Virbela, a custom virtual environment was created where users could explore the French Riviera via their web browsers.
Learn more about PwC’s Metaverse services
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Is design an art or science? Ossiris Avalos shares her perspective on neurodesign - how neuroscience, computer science, psychology, and design combine to create impactful experiences.
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Everyone has the ability to be creative - you just need to set up an environment to encourage it. Ryan Lasko discusses how creativity and collaboration leads to innovation.
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Making food and the happy accidents that arise while cooking motivates Junhao Zhu. Creativity is essential to inspire and discover new (and delicious ideas).